Google Mission Statement 2022 | Google Mission & Vision Analysis (2024)

Google mission statement is“to organizethe world’s information and make it universally accessible and useful.” Google is perhaps the most successful company to comeup with a strategic approach to organize information for online users in thelast two decades. With this company, it has become easier and better structuredmaking it not only accessible but also useful. It is this influential role thatthe mission statement of the company emphasizes on. Based on this analysis, thefollowing characteristics make up Google’s mission statement:

  • Sharing of new ideas
  • Global accessibility
  • Boosting organization

Google satisfies its sharing of new ideas component by providing a stable platform for people and companies to disseminate their content. The company has been credited for being one of the most informative establishments of its time. Google has come out strongly as an empowering firm with a variety of channels it has designed and integrated to ensure its users are treated to limitless sources of information.

In this way, the company assists in sharing of new ideas. The second component relates to this one because of the ability of the company to pool all global content in one place. It does this through a specially designed automated script that methodologically browses the web to collect the most up to date information, including the new ones, then stores it for easy accessibility by its users.

There is no doubt that the various platforms offered by the company are globally accessible including its subsidiaries. For instance, one can access the Google search engine wherever they are, and the same case applies to platforms such as YouTube, Google Assistant, Photos, and Google Cloud. With site crawling, all Google needs is to exploit its algorithms to ensure this data is not only accessible but also organized in relation to its last component in the mission statement. In fact, the organization algorithm adopted by Google is so unique that it tracks user trends and personalizes their information needs to collate and bring them what they need most, a factor that has made Google the company of choice for virtually all modern online users.


Google LLC has distinguished itself as a company of its kind, with an absolute dominance in internet-related services and other products. Google has progressively managed to stay at the top of all other players in the sector commanding one of the largest user audiences in the contemporary era ever since it was launched in 1998 by Menlo Park in California.

Today, Google occupies a position of influence as a unique brand, thanks to the strength of its mission and vision statements. While Google has gone through strategic changes, including the rebranding of its name from what it was originally known as Google Inc. to the modern name, the company has not lost its original leadership influence in its market. In any case, the transformation has only made Google a much stronger and focused company.

A corporate vision statement of a firm reveals the future the company goes all-out to achieve. On the other hand, the mission statement outlines the strategies the management applies to propel the company towards this future. In the case of Google, its mission statement does exactly what is expected of such a statement. It outlines the strategies Google has in place to grow its business.

In its vision statement, the focus inclines on how much the company can achieve. Google also brings in the element of its core values. These are described as business factors that influence the overall practices in an organization. The presence of these values, together with the mission and vision statement have overly been instrumental to the success recorded by Google over the decades.

NameGoogle Inc.
Industries servedInternet
Geographic areas servedWorldwide
Current CEOEric Schmidt
Revenue$ 50.17 billion (2012)
Profit$ 10.7 billion (2012)
Employees53,861 (2012)

Vision Statement

Google vision statement is “to provide access to the world’s information in one click.” This vision statement is a reflection of what the company is best known for – giving its customer easy and speedy access to information without a struggle. In fact, the predictive elements integrated within the search engine illuminate the meaning of one click as users get exactly what they are searching for courtesy of this innovativeness by Google. The following components are associated with this vision statement:

  • Access to world’s information
  • In one click

Google concept of linking its customers to information across the globe is based on the past struggles to access data using conventional methods. To solve this problem, the founder designed an open-access platform where users can have unlimited information at their exposure. The company not only identifies existing webpages and stores this information for its users but also ensures that anyone across the globe can access it through its search engine service.

When it comes to fulfilling the last element of its vision statement, Google has designed a system that ensures there are minimal complications whenever a user requests for specific information. It is a feature that is widely supported by the organization of the webpages and information collected and indexed by the company. In this way, all the customer needs to do is to search for what he or she needs and leaves the rest to the innovative features integrated into Google platform.

Core Values

Google core values include “Focus on the user and all else will follow, Fast is better than slow, Democracy on the web works, You can make money without doing evil, There’s always more information out there, and great just isn’t good enough.” Google has a long list of values that drive the operations of the company. They also come in handy in creating a culture that makes it a go-for company in the technology, software, and cloud computing sector.

Within all its values, Google lays emphasis on the importance of the user. It echoes the focus of the company while developing and collating web content. Google is not satisfied by simply ensuring that data is there, its second value sheds more light on the need for giving this information much faster and in a reliable and respectful manner. It is the reason the company points at doing good while going all out to get information around the world. Most importantly, Google’s attitude that there is always room for growth has kept the company on an upward trend as hinted by the last value in this analysis.

Slogan / Motto

Google’s slogan: Do the right thing.
Google’s slogan before June 2018: Don’t be evil


Google’s main headquarters is in Mountain View, California, United States

Google Mission Statement History

Google mission statement remains unchanged through 2020 and 2021


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Google Mission Statement 2022 | Google Mission & Vision Analysis (2024)


What is Google's vision statement 2022? ›

Google's vision statement is “to provide access to the world's information in one click.” The company's nature of business is a direct manifestation of this vision statement. For instance, Google's most popular product is its search engine service.

What is Google's vision and mission statement? ›

Google's mission is to organize the world's information and make it universally accessible and useful. That's why Search makes it easy to discover a broad range of information from a wide variety of sources.

What are the 5 questions a mission statement must answer? ›

10 Questions to Answer When Writing Your Mission Statement
  • Why are you in business? ...
  • Who are your customers? ...
  • What image of your business do you want to convey? ...
  • What is the nature of your products and services? ...
  • What level of service do you provide? ...
  • What roles do you and your employees play?
3 Feb 2015

What 3 questions should a mission statement answer? ›

Here are four essential questions your company's mission statement must answer:
  • What do we do?
  • How do we do it?
  • Whom do we do it for?
  • What value are we bringing?
10 Jan 2013

What is Google's original mission statement? ›

Google's original mission statement was “to organize the world's information and make it universally accessible and useful.” In 2014, Page suggested the Internet giant was due for a change to mission statement. “I think we do, probably,” Page told The Financial Times. “We're still trying to work that out.”

How do you Analyse a vision statement? ›

The components of a good vision statement
  1. It is written in the present, not future tense. ...
  2. It is summarised with a powerful phrase. ...
  3. It describes an outcome, the best outcome we can achieve. ...
  4. It uses unequivocal language. ...
  5. It evokes emotion. ...
  6. It helps build a picture, the same picture, in people's minds.

How is Google's mission statement related to its business strategy? ›

The mission statement of Google is to collect, organize as much as information in the world and make it useful and available globally. Every strategy commences with a mission and strategy is a group of well-planned actions to achieve the goal. Organization and IS strategies are derived from Business strategies.

What is Google's product vision? ›

As an example, Google's vision statement is to “provide access to the world's information in one click.”

Does Google have a clear vision of what it wants? ›

Answer and Explanation: 'To provide access to the world's information in one click' is Google's corporate vision. Google had a clear vision of what it wanted to become as it lived to achieve its vision statement through its search engine service which is its most popular product.

What are the 3 most important components of a mission statement? ›

The three components of a mission statement include the purpose, values, and goals of the company.

How do you answer a mission statement question? ›

How to answer the question "What is your personal mission statement?"
  1. Brainstorm what's most important to you. ...
  2. Evaluate how a specific role can help you meet your goals. ...
  3. Condense your ideas into a sentence or two. ...
  4. Be prepared to answer questions about your personal statement.
7 Dec 2021

What are six questions that a mission statement must answer? ›

Mission Possible: Six Questions Your Mission Statement Should...
  • A Proper Mission Statement Provides an Understanding of Future Growth Directions. ...
  • What Needs to be Stated. ...
  • Setting such a course is an arduous task. ...
  • Product/Service Definition. ...
  • Technology. ...
  • Levels of Vertical Integration. ...
  • Generic Customer Need.
14 Nov 2012

What are the 5 components that make a good mission statement? ›

Here are 5 essential elements of a good mission statement:
  • Element #1 Simplicity. Keep it simple. ...
  • Element #2 Captivating. Don't be boring. ...
  • Element #3 Measurable. You'll know if you're succeeding in your mission if you craft it in a way that allows you to measure the results. ...
  • Element #4 Relevancy. ...
  • Element #5 Longevity.
6 Oct 2021

What is the most important part of the mission statement? ›

Compelling Perspective

A good mission statement is typically concise and simple in nature. It focuses more on values and impact rather than the description of functions and processes. Be sure it expresses your organization's purpose or mission, sense of direction, and the meaning and significance it brings to people.

Who wrote Google's mission statement? ›

In a 2013 NPR interview, Eric Schmidt revealed that when Larry Page and Sergey Brin recommended the motto as a guiding principle for Google, he "thought this was the stupidest rule ever", but then changed his opinion after a meeting where an engineer successfully referred to the motto when expressing concerns about a ...

What are Google's key values? ›

Google's values according to
  • We want to work with great people.
  • Technology innovation is our lifeblood.
  • Be actively involved; you are Google.
  • Don't take success for granted.
  • Do the right thing; don't be evil.
  • Earn customer trust and user loyalty and respect every day.
7 Nov 2017

What is Google's famous motto? ›

Silicon Valley is full of lofty ideals. But few are as lofty as Google's most famous motto: “Don't be evil.” If you know anything about Google's culture, you've probably heard those three words. They're catchy.

Do you need both mission and vision statements? ›

Vision and Mission statements are important foundational elements of any organization. There are no requirements for organizations to have both, but most do. The vision and mission statements have different purposes and they're not interchangeable.

What makes a good vision and mission statement? ›

Your vision statement should inspire people to dream; your mission statement should inspire them to action. The mission statement might refer to a problem, such as an inadequate housing, or a goal, such as providing universal access to health care.

What makes a strong vision statement? ›

Quick tips for your vision statement

Dream big, and focus on success. Use the present tense. Use clear, concise, jargon-free language. Infuse it with passion, and make it inspiring.

What is Google's overall strategy? ›

Google's generic strategy, based on Michael Porter's model, is differentiation. This generic competitive strategy involves a broad market scope. The company offers products to everyone around the world.

Which of the following could be Google's vision statement? ›

Google's vision statement is "To provide access to the world's information in one click."

What is mission and vision? ›

What are mission and vision statements? A mission statement defines the organization's business, its objectives, and how it will reach these objectives. A vision statement details where the organization aspires to go. Why does your company exist?

What is the vision statement? ›

A vision statement describes the company's purpose, what the company is striving for, and what it wants to achieve. Most writers of vision statements find that it's a rewarding and inspiring process. It gives them the chance to articulate the characteristics that influence the organization's strategy.

What is product vision and mission? ›

The product vision statement tells your employees and stakeholders about why you want to build a product. This in itself is not always a strong driver for them to buy in. With the product mission, you give them concrete reasons that inform them why they should work with you.

How does Google achieve its mission? ›

The company fulfills the “world's information” component by crawling websites. The company organizes the information through its proprietary computer algorithms. Google also fulfills the “universal accessibility” component of its corporate mission by offering its products worldwide.

Why does Google think they know everything? ›

When you use Google products, including the search engine and other tools like Gmail, the company picks up information about its users, and uses this information to personalise ads in an effort to be more accurate and successful.

What is a good mission statement example? ›

Best Mission Statement Examples. Life is Good: To spread the power of optimism. Sweetgreen: To inspire healthier communities by connecting people to real food. Patagonia: We're in business to save our home planet.

What is key to a mission statement? ›

Your mission statement should reflect every dimension of your business from the services you provide to the products that you sell and the value proposition you have to offer. It should be actionable, substantive, dynamic, and charismatic.

How do I start my own mission statement? ›

How to write a personal mission statement
  1. Write down what's most important to you. Start by considering who you are and who you want to be. ...
  2. Articulate your most important goals. ...
  3. Talk to your peers. ...
  4. Identify the legacy you want to leave.

What is your vision best answer? ›

7 sample answers to “What is your vision in life?” interview question. My vision is to lead a balanced and successful life. I know it may seems a bit general, but my idea is to make a successful corporate career, and at the same time start a family, being a good husband and eventually a good father.

What is your mission and vision interview question? ›

Personal mission statement, you vision, or the direction you want to pursue in your life. Employers may ask about these things in an interview, trying to understand better who you are, what matters for you, and what place the employment with them have in your heart, or at least on your career plan.

What are the 9 essential components of a mission statement? ›

Two years later, (David, 1989) [13] identified nine key components i.e. customers, products / services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees.

What are the 8 steps to writing a personal mission statement? ›

How To Write A Personal Mission Statement (And 28 Mission Statement Examples)
  • Step #1: Examine the lives of others.
  • Step # 2: Determine your ideal self.
  • Step # 3: Consider your legacy.
  • Step # 4: Determine a purpose.
  • Step # 5: Clarify your aptitudes.
  • Step # 6: Define specific goals.
21 Jul 2022

What are the 3 purposes of a mission? ›

Mission and vision statements play three critical roles: (1) communicate the purpose of the organization to stakeholders, (2) inform strategy development, and (3) develop the measurable goals and objectives by which to gauge the success of the organization's strategy.

What are three examples of a mission statements? ›

Technology Mission Statement Examples

“To enable people and businesses throughout the world to realize their full potential.” “To organize the world's information and make it universally accessible and useful.” “Utilize the power of Moore's Law to bring smart, connected devices to every person on earth.”

Which is more important vision or mission? ›

The vision is a bigger picture and future-oriented, while the mission is more immediately focused on the present. It is the vision that defines the end game, and the mission is the road map that will take you there.

What is Amazon's vision statement 2022? ›

Amazon vision statement is “to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.” The vision statement revisits the desired reputation it wants to achieve as that of being a destination where all customers in the world feel satisfied and care for in ...

What is Google's new slogan? ›

"Don't be evil" is a phrase used in Google's corporate code of conduct, which it also formerly preceded as a motto. Following Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, Alphabet took "Do the right thing" as its motto, also forming the opening of its corporate code of conduct.

What is Microsoft's vision statement? ›

Microsoft's corporate vision is “to help people and businesses throughout the world realize their full potential.” This vision statement shows that the company presents its computing products as tools that people and business organizations can use for their personal or organizational development.

What is Facebook's vision statement? ›

Giving people the power to build community and bring the world closer together.

What is the mission of Netflix? ›

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and mobile games. Our members control what they want to watch, when they want it, with no ads, in one simple subscription.

What comes first vision or mission? ›

The first is a statement of vision. It provides a destination for the organization. Next is a statement of mission. This is a guiding light of how to get to the destination.

What are Google's core values? ›

Google core values include “Focus on the user and all else will follow, Fast is better than slow, Democracy on the web works, You can make money without doing evil, There's always more information out there, and great just isn't good enough.” Google has a long list of values that drive the operations of the company.

What does Google stand for? ›

GOOGLE: Global Organization of Oriented Group Language of Earth.

Why did Google choose the logo? ›

In deciding what the colors in the Google logo mean, designers at the company wanted to start with a pattern that was accepted and recognized, conveying the idea that Google itself was just as taken and recognizable as the first color chart taught across the world.

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