5 Top Brands' SWOT Analysis Examples (2024)


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5 Top Brands' SWOT Analysis Examples (1)

  • 5 Top Brands' SWOT Analysis Examples (2)Written byAyush Jalan

September 23, 2022

There’s a good chance you’ve heard of SWOT analysis. It’s a popular strategic planning technique companies use to assess their current market position. You can use it before taking up a new project, implementing a new marketing strategy, expanding into new markets, or introducing a new product.

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Conducting a SWOT analysis requires extensive research, fact-checking, business auditing, and being honest about your liabilities. After learning how to conduct a SWOT analysis for your business, the process may seem easy on paper but can be hard to actualize when trying to do it yourself.

Luckily, you can look at the SWOT analysis examples of other companies to get an idea. In this article, we will help you build your SWOT matrix via five unique examples.

1. The Home Depot

Founded on 29th June 1978, The Home Depot, Inc. is the world’s largest home improvement retailer headquartered in Atlanta, GA. It sells building materials and home improvement products such as tools, hardware items, lawn and garden equipment, etc. The company also offers instrumentation services and rents tools and equipment.

  • SWOT analysis example of The Home Depot

    • Largest in the industry
    • Highly profitable
    • BOPIS strategy
    • Value for money
    • Wide variety of products
    • Mostly based in the US
    • Aging infrastructure
    • Late adoption to eCommerce
    • Expanding the market more to countries
    • Increasing online sales
    • Focus on the home decor section
    • Growing competition
    • Recession
    • Price deflation


    The Home Depot (or Home Depot, as commonly known) is the leader in the home improvement industry and occupies a dominant portion of the market. It is well-established and has a powerful brand image.

    It sells products at a profitable margin without compromising quality, providing value for money for the customers. The company saw its net income and revenue double in 2020. Its ‘Buy Online Pickup In-Store’ (BOPIS) strategy is a huge hit. It offers a wide range of products from home decor to hardware.


    Home Depot has over 2000 stores, most of which are in North America; this limits the company from exploiting opportunities in other parts of the world. As it was established in 1978, most of the infrastructure is old and the owners are trying to renovate it.

    Most companies started selling online long before the Covid-19 pandemic, but Home Depot adopted this tactic only after the pandemic hit. Hence, losing growth opportunities.


    The company can exploit new opportunities by expanding to other countries, increasing online sales, and focusing more on the home decor section—which has significant growth potential.


    Home Depot is facing fast-growing competition, especially in eCommerce. To tackle this, the company needs to up its tactics. Due to the Covid-19 pandemic and fewer online sales, there is a possibility of Home Depot losing its profits.

    Due to the price drop in raw materials like lumber (Timber), the company’s revenue dropped. This shows that the company is highly vulnerable to changes in its external environment such as price cuts in raw materials.

2. Subway

Founded in 1965, Subway is a Connecticut-based fast food restaurant franchise known for its submarine sandwiches (subs), salads, and beverages. The food giant became popular in 2002 and now has outlets in 100+ countries.

  • SWOT analysis example of Subway

    • The highest number of outlets among competitors
    • High brand loyalty
    • Health benefits
    • Brand value
    • Varying customer satisfaction
    • The old design of outlets
    • Offer more healthy options
    • Home delivery and drive-through services
    • Diversification of the menu
    • Similar new restaurants
    • Potential backlash causing harm to brand reputation


    Subway has the highest number of outlets compared to its competitors. It currently has over 37,000+ outlets worldwide (down from 42,000+ outlets in 2020). It is also the third in terms of brand loyalty and is considered to be healthier than McDonald’s and KFC.


    Even though Subway has the highest number of outlets, it’s not the most preferred restaurant. It stands in second place while McDonald’s is at first. As it follows a franchise model, the service is highly variable, and therefore customer satisfaction fluctuates. Subway restaurant themes are old and out of fashion and need to be updated.


    As now more people are looking for healthier options, Subway can leverage this and offer healthier food. It can also add more variety of food instead of sticking to its iconic subs. Subway needs to improve its home delivery and drive-through services.


    Along with its major competitors, Subway also faces competition from new restaurants with Subway-like business models. There have been several lawsuits against it for serving stale and unhealthy food; this can tremendously affect the brand image.

3. Rite Aid

Founded in 1962 by Alex Grass, Rite Aid Corporation is a Pennsylvania-based company that operates a chain of retail drugstores. It has two segments of services including, Retail Pharmacy and Pharmacy Services.

The company sells over-the-counter medications in its Retail Pharmacy segment. It offers pharmacy benefit management (PBM) like mail delivery services, technology solutions, specialty pharmacy, etc., in its Pharmacy Services segment.

  • SWOT analysis example of Rite Aid

    • One of the largest drugstores in the United States
    • Strong sales
    • Strong online presence
    • Wellness+ loyalty programs
    • Declining market share
    • Huge long-term debt
    • Incurring operating losses
    • Increase in prescription usage
    • Expanding geographically
    • Growing competition
    • Shortage of pharmacists


    Rite Aid is the third-largest drugstore retail chain in the US. It has an impressive online presence which makes it convenient for customers to buy products online. It also has a loyalty program to retain customers.


    The company’s market share has seen a decline due to its inability to tackle emerging challenges. Rite Aid’s financial plan is inefficient due to which the company has huge long-term debt on top of operational losses.


    The aging population of the US is an opportunity for the company to grow its business. The company has strong sales on the east and west coasts, and setting up stores across the country is a new opportunity.


    New technologies developed by competitors are a threat to the company. Along with that, many employees are resigning from the company resulting in a lack of qualified human resources. This can create a shortage of staff.

4. General Motors

Founded in 1908 by William C. Durant, General Motors is an American Detroit-based automobile company. It is one of the world’s largest car manufacturing companies and ranks first in the US. It also provides financing services through its General Motor Financial company.

  • SWOT analysis example of General Motors

    • Strong brand reputation
    • Sustainability
    • Limited presence in some countries
    • Overly dependent on the US market
    • Electric vehicles
    • Autonomous vehicles
    • Global recession
    • Labor strikes


    General Motors has a strong brand reputation in its industry. The automobile giant has one of the most loyal customer bases. It has been enrolled in the US Environmental Protection Agency since 2010. The company has also consistently received the annual ‘Energy Star’ certification given its high operational efficiency.


    Despite its occupancy in the global market, General Motors has a limited presence in some developing countries. Adding to that, the company is overly dependent on the US market. Over 60% of the company’s annual revenue comes from the US market.


    There is an increasing demand for electric and automated vehicles. Due to the technological advancements and the environmental implication, this is an inevitable next step for the company. Cruise, a subsidiary of General Motors, is testing GM’s line of self-driving cars.


    The Covid-19 pandemic led to a global recession, and General Motors had seen a 43.3% drop in sales in China. The company also has several issues with labor. In 2018, 34 plant operations were halted due to labor strikes.

5. LA Fitness

La Fitness is an American chain of gyms headquartered in California. It is one of the most popular gyms chains in the US, with over 700 gyms across the US and Canada. It was established in 1983 by Chin Yi and later partnered with Louis Welch in 1984.

If La Fitness plans to introduce dietary supplements, it could conduct a SWOT analysis before launch similar to the one mentioned below:

  • SWOT analysis example of LA Fitness (for introducing dietary supplements)

    • Wide coverage of gyms across the country
    • Loyal customers
    • Inexperience in the field
    • Customer service skills
    • Stable customer base
    • Word-of-mouth marketing
    • Existing competition


    La Fitness is geographically diversified and has over 700 gyms across America and Canada. Due to this, introducing a new product can prove to be highly profitable. The company holds loyal customers who may help advocate the new dietary supplements.


    La Fitness doesn’t have any experience creating dietary supplements. So there can be an initial hesitation in the buyers because of the company’s lack of expertise. Apart from that, the company is inadequate in its customer service.


    It has a reliable customer base, which will help the company drive sales when the dietary supplements are out in the market. This will help the company with word-of-mouth marketing (WOMM).


    The market has many existing competitors, so this can be a threat to the company. La Fitness needs to ensure that the product caters to the requirements of the customers. To have a competitive edge, the company can conduct a customer analysis.

Plan Ahead with a SWOT Analysis

Decision-making is always a challenge no matter the size, nature, or profitability of your business. It’s a science and an art that needs to be handled mindfully. Luckily, techniques like the SWOT analysis can help lift the load before you make any major strategy change or launch a new product.

Do use the above SWOT analysis examples to create a SWOT matrix for your business. Gain insight on how to use your strengths, fix your weaknesses, capitalize on opportunities, and protect from threats.

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5 Top Brands' SWOT Analysis Examples (5)

Ayush Jalan

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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5 Top Brands' SWOT Analysis Examples (10)

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5 Top Brands' SWOT Analysis Examples (2024)


Which companies is best for SWOT analysis? ›

The following are some top companies' SWOT analyses:
  • Amazon SWOT Analysis and Company Analysis.
  • Apple SWOT Analysis and Company Analysis.
  • Dell SWOT Analysis and Company Analysis.
  • Google SWOT Analysis and Company Analysis.
  • Microsoft SWOT Analysis and Company Analysis.

What is SWOT analysis example of company? ›

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples include who is on your team, your patents and intellectual property, and your location.

How do you answer a question in SWOT analysis? ›

Do some homework
  1. . ...
  2. . ...
  3. . ...
  4. . ...
  5. Strengths: Positives you can capitalise on, these should be your 'key selling points. ...
  6. Weaknesses: Negative areas you need to improve on.
  7. Opportunities: Positive external conditions you can take advantage of.
  8. Threats: Negative external conditions you can't control but can minimize.
8 Sept 2006

What is Amazon's greatest strength? ›

1. Strong brand name – As a global e-commerce giant, Amazon has a strong position and successful brand image in the market. 2. Brand valuation – According to Interbrand's Global Brand Ranking 2021, Amazon is ranked at #2 position (Apple at #1 and Google at #3), with a brand value of $249 Billion.

What are the strengths of Toyota? ›

Toyota has one of the strongest brands in the global automotive industry.
Toyota's Strengths (Internal Strategic Factors)
  • Strong brand image.
  • Global supply chain.
  • Rapid innovation capabilities.
2 Feb 2017

Do any two companies use SWOT analysis? ›

By performing a SWOT analysis on these common business aspects, looking at strengths, weaknesses, opportunities and threats, you can compare the results for any two companies and obtain insights into how they can each improve their business performance.

What are 4 examples of opportunities? ›

What are some examples of opportunities?
  • Get help on projects.
  • Propose working groups.
  • Get testers for new ideas or products.
  • Create a team to work on an idea you have.
  • Share your expertise or best practices in a particular field.

How do you write a SWOT analysis example? ›

Use the following 8 steps to conduct a SWOT analysis.
  1. Decide on the objective of your SWOT analysis. ...
  2. Research your business, industry and market. ...
  3. List your business's strengths. ...
  4. List your business's weaknesses. ...
  5. List potential opportunities for your business. ...
  6. List potential threats to your business.
20 Dec 2021

What are opportunities of a company? ›

Opportunities refer to favorable external factors that could give an organization a competitive advantage. For example, if a country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales and market share.

What is your strength best answer? ›

When answering, mention what your top strengths are, provide examples on how you've used them in the past, and finally, describe the results you've gotten. Be super specific with your answers. Don't just say “I'm good at X” - really dive deep and give the interviewer a comprehensive answer.

What are your threats examples? ›

9 examples of threats in a SWOT analysis
  • Social perception. With the rise of social media, consumers are increasingly aware of the business practices of the companies they support. ...
  • Natural disasters. ...
  • Technological changes. ...
  • Legislation. ...
  • Competition. ...
  • Globalization. ...
  • Data security. ...
  • Rising costs.

What are examples of personal threats? ›

  • Is my personality hurting my career path?
  • Are my peers doing a better job than I do in the same position?
  • Are there any skills that my competitors have that I don't?
  • Is my financial situation impact my goal?
6 Dec 2021

What are the strengths of Walmart? ›

  • Economies of scale. The company can share its fixed costs over many products, which makes Walmart one of the cheapest places to shop.
  • Efficient and effective use of resources. ...
  • Huge gains from implementing best practices. ...
  • Experimenting with less risk. ...
  • Market power over suppliers and competitors.
16 Aug 2022

What is Amazon's biggest weakness? ›

Amazon's Weaknesses (Internal Strategic Factors)

In this case, Amazon's weaknesses are as follows: Imitable business model. Limited global market presence (limited penetration in developing markets) Limited brick-and-mortar presence.

What is SWOT in Amazon? ›

March 23, 2022. SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. Amazon, as the e-commerce and cloud computing company worldwide needs to build upon its strengths at the same time reducing negative impact of its weaknesses on the bottom line.

What are Ford Motor Company strengths? ›

Research and Development – Ford's research and development is one of its key strengths because the company is committed to make and develop new products. They are continuously trying to improve the performance of their vehicles. The factors that are evaluated include fuel, efficiency, safety, and customer satisfaction.

Why is Toyota so successful? ›

No executive needs convincing that Toyota Motor Corporation has become one of the world's greatest companies because of the Toyota Production System (TPS). The unorthodox manufacturing system enables the Japanese giant to make the planet's best automobiles at the lowest cost and to develop new products quickly.

Who is Toyota's biggest competitor? ›

Toyota competitors include Volkswagen, Chrysler, Honda, Ford Motor Company and Chevrolet. Toyota ranks 1st in CEO Score on Comparably vs its competitors.

What is SWOT analysis of Tesla? ›

Benefits of SWOT Analysis Tesla

SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. These are the internal and external factors which help understand the strategy of any business. It helps in identifying potential threats and creating a model for the company's resources to be utilised effectively.

How do you compare two companies in a SWOT analysis? ›

Rank each organization's strengths, weaknesses, opportunities and threats keeping your objectives in mind. Things to consider: the realistic impact of each factor, the money and time needed to fix or leverage SWOTs, and the time frame decision makers are working within to accomplish their business goals.

What is personal SWOT analysis and examples? ›

In a self SWOT analysis, you assess yourself in detail, in the context of a given situation. The internal factors are those that you contribute to the situation, such as your strengths and weaknesses. These may relate to things like soft and hard skills, personal habits, expertise or experience.

Why is SWOT analysis Important explain in 3 5 sentences? ›

SWOT Analysis helps you to identify your organization's Strengths, Weaknesses, Opportunities, and Threats. It guides you to build on what you do well, address what you're lacking, seize new openings, and minimize risks. Apply a SWOT Analysis to assess your organization's position before you decide on any new strategy.

What is SWOT analysis and examples PDF? ›

A SWOT analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organization's environment.

How do you create a SWOT analysis in Word? ›

How to create a SWOT analysis in Word
  1. Open Word and create a new document. Open the Microsoft Word application on your computer. ...
  2. Insert a table. ...
  3. Design your chart. ...
  4. Label your quadrants with headings. ...
  5. Enter your SWOT text. ...
  6. Save your SWOT chart. ...
  7. Share your SWOT chart.
8 Apr 2022

What are the 10 business ideas? ›

Best Small Business Ideas
  • Handyman. Image Source. ...
  • Woodworker. ...
  • Online Dating Consultant. ...
  • Sewing and Alteration Specialist. ...
  • Freelance Developer. ...
  • Personal Trainer. ...
  • Freelance Graphic Designer. ...
  • Life/ Career Coach.
20 Apr 2022

What are some threats for a business? ›

They can include:
  • Weather. These affect seasonal businesses that depend on good conditions.
  • The economy. If you sell something consumers need in any economy, you will fare better than others.
  • Material shortage. ...
  • Your computer system is hacked. ...
  • Employment in your industry is strong. ...
  • Market demand dries up.

Where can I find SWOT analysis for companies? ›

SWOT analyses are often included in company profiles in databases such as Business Source Complete, but information found in articles may also provide SWOT insight.

What is SWOT analysis of Tesla? ›

Benefits of SWOT Analysis Tesla

SWOT is the acronym for Strengths, Weaknesses, Opportunities and Threats. These are the internal and external factors which help understand the strategy of any business. It helps in identifying potential threats and creating a model for the company's resources to be utilised effectively.

Do companies still use SWOT analysis? ›

The SWOT (strengths, weaknesses, opportunities and threats) analysis is outdated, an endangered species. Many organizations spend half their time looking internally, at strengths and weaknesses, creating blinders and stifling innovation, which is a killer in highly disruptive environments.

How do you find a company's opportunities and threats? ›

9 ways to find opportunities in SWOT analysis
  1. Identify the current trends in technology. ...
  2. Look at your competitors. ...
  3. Ask your existing customers. ...
  4. Make use of Google Trends. ...
  5. Ask your potential customers. ...
  6. Follow economic trends. ...
  7. Pay attention to government regulations. ...
  8. Consider changes in consumer behavior.
1 Jan 2022

What are company weaknesses examples? ›

Common business weaknesses
  • Weak, fragmented company culture.
  • Lack of product differentiation.
  • Low efficiency and high waste.
  • Poor customer service.
  • Unregulated and unplanned growth.
  • Slower to market than competitors.
  • Rigid structure that reduces agility.
  • No diversification.

What is Tesla's greatest weakness? ›

Tesla's Weaknesses
  • Manufacturing Complications. ...
  • Unable to meet demand might affect brand value. ...
  • Lack of High Volume Production. ...
  • Shortage of Batteries. ...
  • Elon Musk as Tesla's Sole Representative. ...
  • Financial Uncertainty. ...
  • Employee Safety Concerns. ...
  • Leadership Wrangles.

What are Disney's strengths and weaknesses? ›

1. Strong product portfolio 2. Brand reputation 3. Competency in acquisitions 4. Diversified businesses 5. Localization of products1. Heavy dependence on income from North America 2. Few opportunities for significant growth through acquisitions
11 Jul 2022

Does Netflix use SWOT analysis? ›

Netflix's SWOT analysis examines the company's strengths and weaknesses, as well as its potential growth strategy and market possibilities and threats. It has huge benefits in becoming the best in the world's leading streaming business.

What are some Netflix threats? ›

1. Competitive Pressure – Netflix is not the only one which provides digital streaming around the world. Its competitor keeps increasing every year. Disney+, Apple TV+, HBO, Amazon, Hulu, and YouTube are competing continuously with Netflix by giving repeated access to new and original content to its subscribers.

What has replaced SWOT? ›

Four Alternatives to a SWOT Analysis
  • SOAR Analysis. A SOAR analysis maintains the Strengths and Opportunities sections of a SWOT analysis but introduced Aspirations and Results in the place of Weaknesses and Threats. ...
  • PESTEL Analysis. ...
  • Five Forces Analysis. ...
  • NOISE Analysis.
17 Mar 2022

What is personal SWOT analysis and examples? ›

In a self SWOT analysis, you assess yourself in detail, in the context of a given situation. The internal factors are those that you contribute to the situation, such as your strengths and weaknesses. These may relate to things like soft and hard skills, personal habits, expertise or experience.

What is modern SWOT analysis? ›

SWOT is an acronym for strengths, weaknesses, opportunities and threats. The SWOT analysis helps you see how you stand out in the marketplace, how you can grow as a business and where you are vulnerable. This easy-to-use tool also helps you identify your company's opportunities and any threats it faces.

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